PARK partnered with Experimental Supply Company to put on a toe tapping, moon walking, dance party for the biopic Michael starring Jaafar Jackson. With marketing installations in cities all over the country this was a nation wide campaign that reached Michael Jackson fans everywhere. The fans showed up each and every time to enjoy a compilation of Michael’s greatest hits and a choreographed dance number that highlighted all the moves that made him an icon.

We were tasked with filmming multiple events across multiple cities. In order to capture as much content in the small time we had at each stop we had to attack this from all angles. From cinema cameras, DSLR stills, drone, iPhone and GoPros we made sure to not let a single spin or hip pop go unnoticed. At the end of each day we provided post-production and same day turn around edits for all social media cuts. Those edits were able to go live every night which kept the hype rolling between each and every stop.